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FIAT celebrates its first 125 years and smiles to the future


Sun 2024/07/15

snobarabia

 

FIAT’s 125th anniversary “Smiling to the future” event has just come to a close at the Lingotto building in Turin. The ceremony was both a celebration of a milestone which few automakers reach and the beginning of a new chapter in the brand’s long history of success, social relevance, and leadership which has all been fueled by a customer-first approach.

The event  was attended by members of the international press, representatives of public institutions - including Minister of Enterprise and Made in Italy, Sen. Adolfo Urso, Vice President of the Senate, Sen. Licia Ronzulli, President of the Commission for Productive Activities, Commerce and Tourism of the Chamber of Deputies, On. Alberto Luigi Gusmeroli, President of the Piedmont Region, Alberto Cirio, Mayor of Turin, Stefano Lo Russo - and the top management of Stellantis: John Elkann, Chairman of Stellantis, Carlos Tavares, Stellantis CEO, and Olivier Francois, FIAT CEO and Stellantis CMO.

John Elkann, Stellantis Chairman, stated: “FIAT was born in 1899 out of a passion for progress. It was among the few companies that managed to transition from a craftsmanship stage to the industrial era. It represented the freedom to move anywhere for millions of people, and to do so with style. For 125 years we have never stopped working, seeking solutions, believing in our future, and defending tenaciously what we have built. We want to thank all the people who made possible for that Turin startup to become Stellantis today, one of the largest car manufacturers in the world.”

Carlos Tavares, Stellantis CEO, stated: "I'm delighted to be in the home of FIAT in Turin to celebrate 125 years and share the emotion of such a moment with all stakeholders. As one of the most iconic brands in our Stellantis constellation, FIAT brings true Italian flavor to the heart of our customers worldwide.. I want to thank all of those who hold FIAT so dear since generations and work hard every day to ensure another 125 years of rich history. Fiat team shares the same passion and the same desire to always make our customers smile."

Olivier Francois, FIAT CEO and Stellantis Global Chief Marketing Officer, stated: “FIAT has been synonymous with social relevance over the last 125 years, offering our customers what they really need based on the times in which they are living. we have launched FIAT's comeback to the global mainstream based on 3 pillars: Italian design and development, global platform and local relevance—and the Grande Panda is the first member of our new global family. Therefore, over the next decade, we’ll have the right offer for every customer. Because the customer is at the centre of everything for us.”

The celebrations held in Turin ended with a stunning parade of classic and contemporary FIAT vehicles which were divided into groups—icons, city cars, compact cars, family cars and light commercial vehicles—which showed themselves off on the Lingotto building’s legendary track to showcase the global Italian brand’s technological and historical heritage.

 

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